The Fish & Food Co Team | Jul 27

Can You Air Fry Frozen Salmon?

Absolutely—and it’s one of our favourite ways to cook it.

If you’ve forgotten to defrost dinner, your air fryer can come to the rescue.

Preheat your air fryer to 200°C.

Brush the salmon lightly with olive oil, season with salt and pepper, and cook for approximately 12–15 minutes, depending on the thickness of the fillet.

The outside becomes beautifully golden while the inside stays tender and flaky.


A simple glaze

Mix together:


1 tablespoon honey


1 teaspoon Dijon mustard


A squeeze of lemon juice

Brush over the salmon during the last few minutes of cooking.

Serve with steamed broccoli or a fresh salad.


Fish & Food Tip

Our Norwegian salmon is professionally flash-frozen at peak freshness, making it ideal for cooking straight from frozen—even on your busiest evenings.



Let’s create what matters — together.

The Fish & Food Co Team

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Not all white fish are the same.

Some are soft and delicate, others are firmer and more substantial. Some are perfect for an easy family dinner, while others lend themselves beautifully to entertaining.

The good news? There isn't one “best” white fish.

The right choice depends on what you're cooking, who you're cooking for and the kind of meal you have in mind.


Hake — the everyday favourite

If you're looking for a versatile white fish to keep in the freezer, hake is hard to beat.

It has a mild flavour and soft, flaky texture, making it ideal for easy family meals and a particularly good choice for children who are still getting used to eating fish.

Try it:

baked with lemon and herbs;

crumbed or battered;

in homemade fish tacos; or

alongside chunky chips and tartare sauce.

Best for: Family dinners, children and classic fish and chips.


Kingklip — firm and substantial

Kingklip has a firmer, meatier texture than hake, making it a great choice when you want something a little more substantial.

Its firm flesh holds together beautifully during cooking and works particularly well with simple flavours that allow the fish itself to shine.

Serve it with roasted vegetables, baby potatoes or a simple lemon-butter sauce.

Best for: Dinner parties, weekend meals and when you want something a little more special.


Sea Bass — light and elegant

Sea bass is a lovely option when you're looking for something delicate but still elegant enough for entertaining.

Its mild flavour works well with Mediterranean-style ingredients such as lemon, garlic, olive oil and fresh herbs.

Keep the preparation simple and let the fish do the work.

Best for: Light dinners and effortless entertaining.


Sole — delicate and quick to cook

Sole is more delicate than hake or kingklip and cooks relatively quickly.

It's particularly good with simple preparations — think butter, lemon, herbs and perhaps a few baby potatoes or seasonal vegetables alongside.

Best for: Quick meals and simple, elegant dinners.

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When you're cooking for family or friends, you want something that feels special without spending the entire evening in the kitchen.

That's why a whole Norwegian salmon side is one of our favourite choices for entertaining.

It makes an impressive centrepiece, serves several guests and requires surprisingly little preparation.


Why choose a whole salmon side?

Unlike cooking individual portions, a whole salmon side can be seasoned and cooked in one go.

Keep it simple with olive oil, lemon, salt, black pepper and fresh herbs, then bake until the salmon is just cooked and flakes easily.

Bring it to the table whole and let everyone help themselves.

It's relaxed entertaining — but still looks worthy of a special occasion.

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You’ll often see us describe our fish as flash-frozen at peak freshness.

But what does that actually mean — and why does it matter?


What is flash-freezing?

Flash-freezing means bringing fish down to a frozen temperature very quickly after processing, rather than allowing it to freeze slowly over a long period.

The faster freezing process helps protect the natural structure of the fish, which is important for maintaining its texture and overall quality.


Why does freezing speed matter?

When food freezes, ice crystals form within it.

Slower freezing can result in larger ice crystals, which can cause more damage to the delicate structure of the fish.

Rapid freezing produces much smaller ice crystals, helping the fish retain its natural texture when it is eventually thawed and cooked.

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Yes — frozen fish can absolutely be part of a healthy, balanced diet.

Freezing is simply a method of preserving food. It doesn’t suddenly remove the high-quality protein or naturally occurring nutrients found in fish.

In fact, fish that is professionally frozen soon after processing can maintain its quality and nutritional value extremely well until you’re ready to enjoy it.

Is frozen fish less nutritious than fresh fish?

Not necessarily.

What matters is the quality of the fish to begin with, how it has been handled and how it has been stored.

At Fish & Food Co., our Norwegian salmon is professionally flash-frozen at peak freshness, helping preserve its quality, texture and flavour until it reaches your freezer.

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Defrosting fish properly makes a real difference to both food safety and eating quality.

The best method? A little planning.

The easiest way to defrost fish

Move the fish from the freezer to the refrigerator and allow it to thaw slowly.

For most portions, leaving them in the fridge overnight means they'll be ready to cook the following day.

Slow, chilled thawing helps keep the fish at a safe temperature while protecting its delicate texture.

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Few meals beat a good plate of fish and chips — crispy on the outside, tender and flaky in the middle.

But which fish should you use?

For us, hake is one of the best choices.


Why does hake work so well?

Hake has a mild, delicate flavour and soft, flaky texture that works beautifully with a crisp coating.

Because the flavour isn't overpowering, it also pairs perfectly with all the classics — chunky chips, lemon, mushy peas and homemade tartare sauce.

It’s also incredibly versatile, making it a great white fish to keep in the freezer for easy family meals.

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This is one of the questions we’re asked most often.

The short answer is yes, in some circumstances — but how the fish was thawed matters.


If fish has been thawed safely in the refrigerator and kept properly chilled, it can generally be refrozen. However, every freeze-and-thaw cycle can affect the texture and overall eating quality of the fish.

That’s why, whenever possible, we recommend only thawing what you plan to cook.

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Norwegian salmon has earned its reputation through consistent quality, careful farming practices and exceptional flavour.


The cold, clean waters of Norway provide ideal growing conditions, while strict quality standards help produce salmon that’s enjoyed by chefs and home cooks around the world.

At Fish & Food Co., our Norwegian salmon is professionally flash-frozen at peak freshness, helping preserve its texture and flavour until you’re ready to cook it.


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Norwegian salmon is naturally rich in high-quality protein, Omega-3 fatty acids, Vitamin D and Vitamin B12. Together, these nutrients support a balanced diet and make salmon a satisfying meal that fits into many healthy eating patterns.

Unlike many convenience meals, salmon is quick to prepare and pairs beautifully with vegetables, salads or whole grains.